Mobile Directory
All your local business information in the palm of your hand
Offer your users a convenient, on-the-go complement to your directory or publication while adding value to your advertising program. Mobile Marketing Studio’s mobile directory solutions build comprehensive mobile products that put your local business listings in the hands of all smartphone users. Now you can deliver the information people need … when, where and how they need it!
Consumers are increasingly using their mobile devices to search for local information and deals:
- The majority of mobile searches are for local information
- Keyword “restaurants near me” generates 40,000 searches/month on mobile devices.)
A branded mobile directory can be a trusted source your mobile visitors turn to for finding local deals and information quickly and hassle-free. Mobile plays a central role in marketing strategy and is becoming the most important channel for the distribution of any digital content. Your challenge is to provide optimized user experiences for your search and directory services across all mobile platforms and screens, including smartphones, feature phones and tablets.
Local businesses are looking for simple and cost-effective ways to advertise, typically within a 5 mile radius. In a sea of today’s marketing choices (social networks, daily deal sites, Google Places and SEO), a hyper-local mobile directory is an effective option.
Put your advertisers directly in the hands of your readers with an interactive mobile business directory.
- Search businesses by name, keyword or location
- Link to advertiser mobile website or landing page
- Find nearest business to you via geolocation
- Search coupons and deals by name, keyword or location
- Offer mobile banner advertising for additional revenue streams
- Viewed on all smartphones and tablets
Mobile Website Directory
Our mobile directories are designed as Mobile Websites but users may save to their phones for easy use like an App. This enhancement to your membership or business directories allows your users take the directories with them to search for local businesses – whatever they need on the fly! What’s great about our mobile website version is that it can be accessed using the same familiar URL as your digital edition (e.g. www.yourdirectory.com). When consumers reach the site, our product detects access from a mobile device and adjusts the media to optimize their local business search experience for a small screen.
Our developments in mobile technology create even more interactive access to our publishers’ content. All parties to your directory benefit from this mobile product. The features, the increased exposure, and especially the inclusion of advertisements bring even more value to your print advertising program.
Directory Income
There are a number of ways you can create income from your mobile directory. You can create a new monthly recurring income source for yourself or your company. Income can be generated through subscriptions, upgrades and advertising. You are able to control the directory members and pricing.
Drive more traffic with SMS
Invite your audience to text your mobile keyword to short code 96362. An auto response can be sent out immediately with a link to your mobile website, mobile coupon or landing page. See SMS plans and packages.
Contact us today to find out how we can help you get started with a local mobile business directory.
Want us to build it for you?
Let us get your business on the mobile web fast and train you to use Mobile Marketing Studio’s easy-to-use web based system to update and manage your mobile site, mobile coupons and QR code campaigns. Contact us and we will help you pick the right plan or call 720.259.6718 to speak to a representative.