According to Neilson research, mobile Internet usage is growing 30% every year. By 2013, it is expected that there will be 134 million mobile web users in the United States alone, up from 73.7 million mobile web users in 2009. Here are the key reasons why your business should have a mobile website in 2012.
1. Google indexes mobile content differently than regular search. Ranking on mobile is easier because Google has a much smaller index of content under mobile, as this segment is still in its infancy.
People who are first to market have a significant advantage. Therefore, if businesses get a mobile site today, they can be ranked quicker than their competition. If for no other reason than to Rank High on Google, you should build your mobile site before your competition does.
2. One out of every five Americans is on the mobile web every day. As the percentage of mobile web users increases rapidly, you should not miss the opportunity to capture this audience and preempt the competition.
3. 20% of all U.S. households are now “mobile-only” for their phone service. Even Google’s ex CEO Eric Schmidt has said “The Future is in Mobile Search”. The next frontier of the internet is the mobile web and some say it will even overtake the desktop. In the near future, most of the visitors to a website will be through mobile. Mobile devices such as the iPhone and Android have revolutionized web surfing, enhanced the experience dramatically, and continue to drive more consumers to use mobile devices for browsing the Internet.