Local Business Search on Mobile Devices Surges 34%
[custom_frame_right][/custom_frame_right]Make sure your business is easily found in local search and especially on mobile devices.
If you are not showing up on “the map” you may be losing new business opportunities every day. With more than 300 million searches a day in the U.S. alone, it’s likely that someone is looking for your business as you read this. Are they finding you, or are they finding your competitors in a local search?
Mobile local search is growing at unprecedented levels: 77.1 million mobile subscribers accessed local content via mobile devices in January 2011, up 34% from the 57.6 million who did so one year earlier, according to a recent report by the Local Search Association.
Browsers are still the most popular way to find local content via mobile: 73% of mobile subscribers found local business information via the mobile web in January, though that number
was down slightly from 75% in January 2010.
Nearly 85% of the online searchers use search engines like Google and Bing to find local businesses. In fact, most local searchers that find you online follow up the search with an in-store visit or phone call… with off-line sales resulting 60% of the time. Whether you’re a local cleaning services, mechanic, plumber, etc., we know how to rank your site at the top of local search and drive you quality local leads and sales.
- Get listed in Online Maps such as Google, Yahoo & Bing – More than 90% of the total search market is controlled by the “Big 3”
- 43% of search engine users are seeking a local merchant with the intent of buying offline
- 73% of all online activity is related to local content (Google)
- 66% of Americans use local search to find local businesses (Comscore)
Local businesses should look for opportunities to get the most exposure for their spend by placing ad dollars where they’re guaranteed the widest range of consumers.
1 in 3 searches on mobile is local. After searching for a business 61% call business, 59% visit the business.” – Jason Spero, Google’s® ThinkMobile Event February 10, 2011
Contact us to see how we can make things a little easier with Local Search Engine Optimization (LSEO) to help your business get found in local search results. Our goal is to put your business on the local search map!